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While at Sloan I did much research on the economics of the software industry and, in particular, how those economics have changed from 1990 to today. The basic premise of the document is that the industry has fundamentally changed and is now "efficient." In economic terms, the software industry looks more like the current auto industry or textile industry than it does like the software industry in 1990.
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If you believe that the software industry is "efficient," then why continue to work in the industry and invest in it? Well, lots of successful companies are made in efficient industries, such as Wal-Mart, Southwest, and Dell Computer. In fact, I believe that the tactics needed to create large, profitable, public software companies need to be similar to ones used by these other companies who successfully entered efficient industries.
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Recently, I was a presenter in Michael Cusumano's "The Business of Software" class at MIT. I presented on Software Distribution and have attached the slides for your information.
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